The truth is (and you’re not going to like it), the beauty industry as a whole is not as sustainable as companies make it out to be. We are using so many products, each marketed to serve a different purpose… have you ever stopped in front of your bathroom cupboard to think, is it really necessary? In light of this year's current events and our new home-based lifestyles, what even is “essential” nowadays?
It's time to take a look at the latest beauty trend - Skinimalism. The shift towards multi-purpose products and essential functionality is refreshing and so needed! With the rise of "natural" and "no make-up" looks, we're also seeing a shift in self-perception. Skinimalism is a movement of self-love in its entirety.
Zero-waste perfection does not exist. Frankly, it isn’t even worth striving for. Living sustainably is about making the responsible choice whenever and however you can. In reality, everyone's journey is unique. There are no strict rules when it comes to loving on the earth.