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The truth is (and you’re not going to like it), the beauty industry as a whole is not as sustainable as companies make it out to be. We are using so many products, each marketed to serve a different purpose… have you ever stopped in front of your bathroom cupboard to think, is it really necessary? In light of this year's current events and our new home-based lifestyles, what even is “essential” nowadays? 

It's time to take a look at the latest beauty trend - Skinimalism. The shift towards multi-purpose products and essential functionality is refreshing and so needed! With the rise of "natural" and "no make-up" looks, we're also seeing a shift in self-perception. Skinimalism is a movement of self-love in its entirety. 

February is Black History Month and so we've compiled a list of some of the most influential and inspiring Black environmentalists and scientists out there! We need this information to be out loud and proud because schools don't always teach us this stuff! 

Read this blog to learn about the amazing innovations and movements these legends have founded and contributed to.