The truth is (and you’re not going to like it), the beauty industry as a whole is not as sustainable as companies make it out to be. We are using so many products, each marketed to serve a different purpose… have you ever stopped in front of your bathroom cupboard to think, is it really necessary? In light of this year's current events and our new home-based lifestyles, what even is “essential” nowadays?
It's time to take a look at the latest beauty trend - Skinimalism. The shift towards multi-purpose products and essential functionality is refreshing and so needed! With the rise of "natural" and "no make-up" looks, we're also seeing a shift in self-perception. Skinimalism is a movement of self-love in its entirety.